impact & immersive
I believe in the power of storytelling for social change, whether through film, audio or immersive events. Before the pandemic, I worked with Bangkok-based social change agency Love Frankie to produce events, conferences, content and mentorship programs. In 2025 I was selected for Documentary Australia’s Impact Producer Program 2025, which included on-the-job training for applying strategic social impact strategy to documentary films. Below are some examples of impactful/immersive projects I’ve been involved in.
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Heaps Better is a 4-part series produced as Greenpeace AU’s first major podcast. Utilising research in climate psychology and climate comms, myself, co-host Ash Berdebes and Greenpeace’s Ella Colley developed a framework for action and engagement that armed listeners with the knowledge, tools and confidence to take effective action.
Within the first month after the launch, 1,089 people downloaded an accompanying ‘action kit’ to follow through on actions, and 70% of listeners surveyed said the podcast prompted a change in their behaviour. The series had 100+ positive ratings, frequently stating the podcast inspired ‘positivity’, ‘optimism’ and ‘hope’. It averaged 4.9/5 stars; featured on Apple browse, Apple Recommended, and Spotify Recommended charts. Heaps Better was featured by The Guardian, Broadsheet, ABC Sydney, Media Week, FBi Radio, Ethical Made Easy and more. LISTEN HERE
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DIGI Engage was a 2-day virtual event run by government in collaboration with global tech leaders Google, Facebook, Twitter, and Verizon Media, with behavioural change agency Love Frankie as a strategic partner. It’s strategic purpose was to arm young people in leadership roles with the expertise, skills and network to counter online hate, extremist content and racial intolerance. As Campaign Coordinator, I worked alongside Love Frankie’s research team to design an engaging and accessible online forum and program, manage international experts, oversee skills-building workshops, and develop a space for mentorship and collaboration. The event was attended by 100 hand-picked youth participants, and facilitated an ongoing network of mentorships and collaboration beyond the event.
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Working with Love Frankie’s research and strategic comms team, I oversaw the Australian arm of the Creators For Change program, that debuted in APAC as ShareSomeGood in Australia in 2016. CFC aimed to empower aspiring young filmmakers and YouTube creators with the knowledge and skills to create content to counter online hate in partnership with local NGOs. This involved 6 month programs of expert-led boot camps, mentorship programs and supported content production. I also designed the YouTube ‘Channel Some Good’ activation - a physical chat box that simulated online chat rooms to bring empathy to conversations with strangers - that featured at other tech industry events. The global CFC program has contributed to over 100 videos combating extremism, hate and intolerance in partnership with 30 civil society organisations. Videos have been viewed more than 30 million times, driving dynamic digital discourse around key themes.
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As part of the creative ‘Family’, I designed and produced themed, immersive parties and sets over 10 years. These included ‘Farmageddon’ - a party for the last day on earth held at the farm, the ‘Secret Gar-Con’ sci-fi convention, and a 7-year-olds party for grown ups. Working with actors and artists, we designed immersive spaces were designed to encourage play and escapism, building pillow forts and giant ball pits for grown ups, organising farmer versus zombie games, building a church for patron confessions on their final day, and interactive spaces that allowed guests to play into the rules of the world or set their own, and encouraged respect for the site, land and community. Known for its stellar local line ups, fancy dress and imaginative spaces, SG was a much loved highlight on the Australian festival scene, a multi-award winning event, and raised over $500,000 for various charities.
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Locally Made is an online project exploring the connections between people and the clothes we wear.
Co-Founded with Sydney-based artist and fashion designer Annie Hamilton, it featured long-form interviews with makers, designers and people within the textile industry who are actively working to strengthen sustainable, local production and counter fast fashion. The project aimed to give readers a deeper understanding of the people and processes behind fashion production, as well as to strengthen a network of local makers and creatives. It launched in Sydney with a panel discussion and screening of The True Cost film.
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I’m currently working as the Impact Producer for JIMPA (Sophie Hyde/Closer Stories), managing the non-theatrical community-hosted screenings program.
I’m also consulting on impact strategy for documentary films and podcasts.